What is a Critical Assumption?

amckinnis|
I published the following on my initial blog, called Critical Assumptions.  It was on Blogger and until recently, if you typed in the URL, you could see all 388 articles dating back to 2006.  This one, published about 10 years ago, still is in the top 5 Google results when you type the keyword phrase […] read more

Are you up for the challenge?

amckinnis|
We are all challenged in some way or another, it is a fact of the human condition. Spend a few minutes with another person, and they will probably mention (either directly or indirectly), some challenge they are facing at the moment. read more

50+ Tips, Tricks and Hacks to up your Twitter Engagement

amckinnis|
One thing I absolutely love about Twitter is the amount of information they provide through Twitter Analytics – they are miles ahead of any other platform in terms of the informational reports they provide.  One of the interesting stats available is your Twitter Engagement Rate (TER).  It’s a great little stat that provides you with […] read more