Knocking over the (marketing) dominos

amckinnis|
I started my career in professional marketing over 30 years ago — even to me that sounds like a long time. I’m sure many will read that and assume I’m old school, stuck in my way, don’t understand, can’t grasp new concepts, and on and on and on.None of that is true. What is true is that […] read more

4 Universal Laws of Successful Product Launches

amckinnis|
How to successfully launch a new productI’ve been asked, “What does it take to launch a service (product)?”  If I’m being asked that questions, I assume at least two things …. (1) there is a product, beyond the “idea” phase and potentially in development and (2) you haven’t launched yet, allowing time to create a launch […] read more

Most of the time I don’t know

amckinnis|
I’ve come to the conclusion, I don’t know anything. Every time the pieces seem to be fitting together, I find a new piece, which doesn’t appear to fit anywhere. There are times, I truly wish I “knew”, it’s tiresome search that elusive piece of “knowing”. I woke up very early this morning, when I do, my […] read more

Why PokemonGo is historic & how to use it to market you business or product

amckinnis|
Pokemon Go (PoGo for short) has done something historic and with its rocketship like popularity, there is a 100% possibility will mimic it, utilizing the same type of gameplay — one foot in the virtual world and one foot in the real. Augmented Reality Mobile games are going to be big, but before we lose interest in PoGo, […] read more

Is Your Leadership Any Good? Five Ways You Can Be Certain

amckinnis|
If you Google “Great Leadership” you will get over more results than you can filter through – I actually find that fascinating. So much knowledge to be had at our fingertips and so many people writing about the topic of Leadership, yet we complain about the lack of leadership (within our companies, communities, government) on a […] read more

Modern gamification rules to up your customer engagement

amckinnis|
More than 50% of Organizations that Manage Information Processes Will Gamify Those Processes” Gartner, Inc (2011)I have to admit it, the internet is a wonderful thing, especially when you are just meandering along, following random links, not specifically looking for anything. And BOOM, you see something that looks interesting, and you get sucked into a […] read more

5 key activities every Product Marketing Professional must master

amckinnis|
When you say you’re a Product Marketing professional, do people ask you what that is? Or possibly confuse it with Product Management? How about those people that don’t understand where the lines between the traditional marketing function, sales and creative/promotions begin or end.I’ve been in this game for years, have seen it from multiple angles […] read more

Stop Content Marketing and Start Product Marketing

amckinnis|
It’s all the rage … you know, the terms we use in marketing:Digital MarketingInfuencer MarketingEmail MarketingContent MarketingSocial Media MarketingIt would be hard to read any marketing related article or book, without someone telling you which of the above is the one to focus your efforts.   read more

Lee Iacocca – The 9 C’s of Leadership

amckinnis|
OK, this is an excerpt from two sources: First – Lee Iacocca’s new book “Where Have all the Leaders Gone” co-written with Catherine Whitney and a book excerpt from USA Today. I’m trying to be a good citizen and give credit where credit is due. I read this and had to share…The Test of a LeaderI’ve never […] read more

What is a Critical Assumption?

amckinnis|
I published the following on my initial blog, called Critical Assumptions.  It was on Blogger and until recently, if you typed in the URL, you could see all 388 articles dating back to 2006.  This one, published about 10 years ago, still is in the top 5 Google results when you type the keyword phrase […] read more