5 Must Have Product Marketing Documents

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Created this presentation, rather than writing an article.  It is focused on those documents each Product Marketing professional needs to have in their back pocket – they are the foundation of any planning documents, marketing facing documents and sales training documents for your product or service.  Let me know what you think in the comments.  

Infographic: Writing Viral Headlines, research from Buzzsumo

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The following infographic is based upon an article written by Steve Rayson and published on Buzzsumo entitled How to Write Viral Headlines: New BuzzSumo Research.  The article is based upon thousands of datapoints, looking at common headline elements on the top shared (i.e. viral) articles tracked by Buzzsumo.   (more…)