Warning! Are You Sabotaging Your Winning Content?

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HIT THAT PUBLISH BUTTON (the magic starts after)

 If you can tell stories, create characters, devise incidents, and have sincerity and passion, it doesn’t matter a damn how you write. 
– Somerset Maugham

I recently decided to do a bit of analysis on my LinkedIn articles.  It started out as a simple spreadsheet, with hand entered data.  What I found out was a bit surprising and I wanted to find out more.  A few weeks later, I had a full blown dashboard (a snapshot) of my articles – based solely on the limited information available to me – Title, Date Published, Number of Views, Number of Likes, and Number of Comments. 
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THE PIVOT – 3 tactics when it’s time to change direction

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It’s 3am again and I woke up in a cold sweat.  That uncomfortable feeling gripping my stomach, wrenching it into knots.  No sense fighting it – so I swung my legs over the edge of the bed and stumbled to the bathroom.  As I flipped the switch, it was like being slapped in the face as the darkness blinked away.  The first sight was my reflection in the mirror, with a slight disgusted shake of my head, I reached down, turned on the cold water and splashed some on my face.  It was going to be a long day … as many had been over the past few months.

Launching a new business or new product is never easy, although it is significantly easier than pivots and re-launches.  Either of those is filled with more dread, more stress, more pressure, than doing something new and exciting.  It’s easy to stay excited about a “game changer”, bouncing out of bed with new ideas, talking to partners and potential customers, telling them how “great this will be when it’s launched”.  That – well frankly, is easy.

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Microsoft (Money) + LinkedIn (Social) = Business Killer App

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As soon as I heard about the merger, my mind started reeling – because things like this usually get my mind engaged – it’s so much fun to speculate about “What Will Happen”?  And this one … well, LinkedIn wasn’t going to be purchased for a few bucks, even with their stock price down for the past few months.

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