I started my career in professional marketing over 30 years ago — even to me that sounds like a long time. I’m sure many will read that and assume I’m old school, stuck in my way, don’t understand, can’t grasp new concepts, and on and on and on.
None of that is true. What is true is that as we explore the edges of marketing trends and technologies; the rise and fall of various methods and techniques; and the overwhelming changes happening every day in our field — it becomes evident to me, that what’s old becomes new. The cycles are just fast today and the investment is much smaller. (more…)