I can’t tell you how many articles I’ve read about how the world of business is changing; or why your “old school” ways of selling are just not working anymore; or if you’re not working the social channels into your marketing, success will be elusive at best.
HIT THAT PUBLISH BUTTON (the magic starts after)
If you can tell stories, create characters, devise incidents, and have sincerity and passion, it doesn’t matter a damn how you write.
– Somerset Maugham
I recently decided to do a bit of analysis on my LinkedIn articles. It started out as a simple spreadsheet, with hand entered data. What I found out was a bit surprising and I wanted to find out more. A few weeks later, I had a full blown dashboard (a snapshot) of my articles – based solely on the limited information available to me – Title, Date Published, Number of Views, Number of Likes, and Number of Comments.
It’s 3am again and I woke up in a cold sweat. That uncomfortable feeling gripping my stomach, wrenching it into knots. No sense fighting it – so I swung my legs over the edge of the bed and stumbled to the bathroom. As I flipped the switch, it was like being slapped in the face as the darkness blinked away. The first sight was my reflection in the mirror, with a slight disgusted shake of my head, I reached down, turned on the cold water and splashed some on my face. It was going to be a long day … as many had been over the past few months.
Launching a new business or new product is never easy, although it is significantly easier than pivots and re-launches. Either of those is filled with more dread, more stress, more pressure, than doing something new and exciting. It’s easy to stay excited about a “game changer”, bouncing out of bed with new ideas, talking to partners and potential customers, telling them how “great this will be when it’s launched”. That – well frankly, is easy.
As soon as I heard about the merger, my mind started reeling – because things like this usually get my mind engaged – it’s so much fun to speculate about “What Will Happen”? And this one … well, LinkedIn wasn’t going to be purchased for a few bucks, even with their stock price down for the past few months.
We are all challenged in some way or another, it is a fact of the human condition. Spend a few minutes with another person, and they will probably mention (either directly or indirectly), some challenge they are facing at the moment. (more…)
Created this presentation, rather than writing an article. It is focused on those documents each Product Marketing professional needs to have in their back pocket – they are the foundation of any planning documents, marketing facing documents and sales training documents for your product or service. Let me know what you think in the comments.
they don’t get it
…after reading the email, he could feel the heat rising and his heart beating faster – and that twitch above his left eye. Once again, even after telling them over and over again how to use it, they kept doing it wrong. And when they did, his email blew up, his phone starting ringing and his day went down the tubes. Today was going to be one more in a string of days, why did he ever think people would get it? (more…)
Customers are not transactions
How do you view those people or organizations that purchase your goods or services? Are they transactions or are the customers?
I’m sure the first thing you thought was “of course they’re customers, everyone that buys from me is a customer” – or some variation on that theme. In my mind, someone that purchases from you is merely a buyer – not a customer. (more…)
One thing I absolutely love about Twitter is the amount of information they provide through Twitter Analytics – they are miles ahead of any other platform in terms of the informational reports they provide. One of the interesting stats available is your Twitter Engagement Rate (TER). It’s a great little stat that provides you with feedback concerning how people view you’re tweets – is it just white noise in their stream, or do they actually see them – and think “hey I need to read that article” or “I bet other people would like to see this”. (more…)
If I were to wish for anything, I should not wish for wealth and power, but for the passionate sense of the potential, for the eye which, ever young and ardent, sees the possible. Pleasure disappoints, possibility never.” Søren Kierkegaard (1813-1855)
Think about this little statement by Kierkegaard, for him, “possibilities” were worth more than “wealth and power”. How many us could say the same thing? Or would we chose money or power as the answer to our lives. Would we rather struggle towards a worthwhile goal or live life easy with little or no passion? (more…)