It’s not business, it’s personal

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Today you are you! That is truer than true! There is no one alive who is you-er than you!” Dr. Suess (1904-1991)

We have all heard the saying “It’s not personal, it’s business”. We hear that statement and it rings true. It sounds very logical. Business is just a transaction, it’s an exchange between two entities – that insurance policy doesn’t really care about me, or that loaf of bread – emotions are not involved, it’s just business. (more…)

Never launch without asking these 3 questions

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“I don’t get it” Josh Baskin (Tom Hanks) from the movie BIG

There is nothing more exciting than launching something new – a company, product, service, project, career. From personal experience, the entire process is a roller coaster ride of high, lows and sharp turns. To add you, I’ve got three questions you need ask yourself before you launch. These questions are simple to ask, but the answers are complex. (more…)

BIG is not what it used to be

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BIG (meaning very large, corporate multi-national companies) is loosing it’s advantage in today’s economy. With the exception of a few industries, where BIG government helps to regulate who can play and who can’t, the general barrier to entry is no longer cost, size or expertise. (more…)

Storytelling … the key to great content

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I was talking with someone the other day about BIG idea. He wants to change how we used social media – and to make it “work” better for those business and organizations that can’t afford to hire experts, basically another online tool. I applaud his idea – but I told him he needed to start creating the “story”. He talked about the technology, he talked about ease of use, he talked about being able to access it from anywhere – what he didn’t do? He never made me want it. It sounded like a dozen other social media tools out there – nothing special. (more…)

Any one can say that

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I was thinking this morning, as I looked at another PowerPoint presentation about some new services being offered by some company in the IT services world and thought “anyone can say that” – because in general, anyone can. (more…)

Infographic: Writing Viral Headlines, research from Buzzsumo

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The following infographic is based upon an article written by Steve Rayson and published on Buzzsumo entitled How to Write Viral Headlines: New BuzzSumo Research.  The article is based upon thousands of datapoints, looking at common headline elements on the top shared (i.e. viral) articles tracked by Buzzsumo.   (more…)