Storytelling … the key to great content

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I was talking with someone the other day about BIG idea. He wants to change how we used social media – and to make it “work” better for those business and organizations that can’t afford to hire experts, basically another online tool. I applaud his idea – but I told him he needed to start creating the “story”. He talked about the technology, he talked about ease of use, he talked about being able to access it from anywhere – what he didn’t do? He never made me want it. It sounded like a dozen other social media tools out there – nothing special. (more…)

Infographic: Writing Viral Headlines, research from Buzzsumo

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The following infographic is based upon an article written by Steve Rayson and published on Buzzsumo entitled How to Write Viral Headlines: New BuzzSumo Research.  The article is based upon thousands of datapoints, looking at common headline elements on the top shared (i.e. viral) articles tracked by Buzzsumo.   (more…)